Woodplay’s New Branding Initiative and Redesigned Website Reflect Company’s Funnovation Focus

Wednesday, February 11, 2009
Media Contact:
Larry Gajderowicz
Woodplay Swing Sets

Raleigh, NC – Woodplay®, the Original Redwood Playset Company, announces an exciting new beginning for the Woodplay brand and the relaunch of the Woodplay.com website. The new Woodplay brand is an even more expressive reflection of the company’s focus on "fun over time," quality, and safety, and offers parents one of the finest choices in the category of backyard playsets for children. The new Woodplay website launched February 1, 2009 and offers a range of new features for parents and kids to explore when they are planning their playset purchase.

Visitors of all ages to the newly designed Woodplay website will enjoy the playful pages as they easily uncover all of the playset possibilities for their family. See all new product photography, see how to design your own playset and find a showroom near you. Some of Woodplay’s new 2009 products include Cozy Curves and Bay BalconiesTM. Kids and parents alike will love these Woodplay "Funnovations". Woodplay offers so many new playset options for 2009, including five roof choices, swingier swings, higher deck heights, fun climbing walls, skyboxes, Bay Balconies, the safest ladder rungs and much more to keep kids thrilled every day they play.

Tom Ellingson, Woodplay’s Product Manager, is excited to launch the new face of Woodplay. "Our new brand and website continue the Woodplay tradition that parents have trusted for over a quarter century. Year after year, you can trust Woodplay to build strength, confidence, and creativity in your child. We wanted to reinvent our brand to make it even easier for parents and kids to choose the good quality fun we bring to your child’s life." Mr. Ellingson said.

Woodplay’s new branding also highlights the company’s sustainability focus. The lumber in Woodplay playsets comes from mills that meet or exceed many of the standards set forth by the Forestry Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and the New Zealand Environmental Code of Practice for Plantation Forestry. The New Growth Coastal Redwood used to make Woodplay playsets is harvested from local suppliers who plant five new trees for every one harvested. This strong redwood is resistant to deterioration and insects, and is dimensionally stable to withstand many years of outdoor fun. Woodplay backs this up with the best warranty in the playset industry.

Woodplay’s new brand identity continues the company’s commitment to "fun over time," safety and creativity. The growing up days are even more fun with a Woodplay playset. Sharing memories and having fun are what Woodplay playsets are all about. When the children are grown it’s likely that a family’s Woodplay playset will be ready to engage their next generation of kids.

About Woodplay
Woodplay has manufactured residential redwood playsets for over 30 years. Woodplay playsets are premium play centers that offer more value than traditional swing sets. Families can enjoy accessorizing their playsets with a variety of swings, additions, roof options, slides, toys and more to make the fun last. Parents have myriad choices when it comes to selecting swingsets and playhouses for their children.  Made from the finest redwood obtained from suppliers who follow sustainable forestry practices, Woodplay playsets include quality safety features like oversized handles, large safety handrails, safety panels, and rail cushions.  As one of the original wooden playset companies, Woodplay playsets are part of lasting memories that have brought families and friends closer together for years.

Find out more about Woodplay redwood playsets and accessories, or for dealer showroom information, please contact:

Larry Gajderowicz
Marketing Manager
Escalade Sports
812.467.1332
larryg@escaladesports.com
www.woodplay.com

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